Privacy & Cookies Notice

Simpler Marketing is a trading name of The Core Agency Limited. The Core Agency Limited is the data controller responsible for the personal information described in this notice.

Company number: 10659167 Registered in England and Wales Registered office: Tarn House, High Street, Yeadon, Leeds, LS19 7SP VAT registration number: 265 4578 71 Email: dean@simplermarketing.co.uk

In this notice, references to “Simpler Marketing”, “we”, “us” and “our” mean The Core Agency Limited trading as Simpler Marketing.

The personal information we collect depends on how you interact with us. It may include:

• Your name
• Your business email address
• Your telephone number
• Your company name and job title
• Your website address
• Information you provide when making an enquiry
• Information you provide when requesting a website review, guide or other resource
• Information you provide during conversations, meetings, workshops or correspondence with us
• Information relating to projects, proposals and services we provide to you or your organisation
• Invoicing, payment and accounting information
• Records of our communications with you
• Professional information from publicly available business sources or legitimate business-data providers
• Technical information about your use of our website, such as IP address, device and browser information, referring pages and interactions

We may use your personal information to:

• Respond to enquiries and contact you about an enquiry you have submitted
• Provide a requested website review, guide or other resource
• Understand your business and the services you may require
• Prepare proposals and quotations
• Provide and manage our services
• Communicate with clients, prospective clients, suppliers and professional contacts
• Manage contracts and client relationships
• Administer invoices, payments and financial records
• Improve our website, services and customer experience
• Maintain the security and proper operation of our website and systems
• Maintain appropriate business records
• Comply with legal, regulatory, accounting and tax requirements
• Establish, exercise or defend legal claims
• Send relevant B2B marketing communications where we are legally permitted to do so

We may occasionally contact relevant business contacts about Simpler Marketing services where we have a lawful basis to do so and the communication is permitted under applicable direct-marketing law.

We will not use a request for a free guide or website review as automatic consent to receive unrelated marketing communications.

You can ask us to stop sending marketing communications at any time using the unsubscribe option in the communication or by contacting us at dean@simplermarketing.co.uk. We will retain sufficient information to record an opt-out so we can respect your preference in future.

We may use trusted third parties to help us operate our business and provide our services. These may include:

• Website hosting and website-platform providers
• Email, cloud-storage and communication providers
• Customer relationship management and business administration systems
• Analytics and website-performance providers
• Professional freelancers, consultants and specialist suppliers working on our behalf
• Accountants, legal advisers and other professional advisers
• Payment and banking providers
• Government bodies, regulators, law-enforcement agencies or courts where disclosure is required by law

We keep personal information only for as long as reasonably required for the purpose it was collected and to meet any legal, accounting or regulatory obligations. The period depends on the type of information and our relationship with you. For example:

• Enquiry or prospective-client information is normally kept while the enquiry remains relevant and for a reasonable period afterwards
• Client and project records may be kept after a relationship ends where needed for accounting, tax, contractual or legal purposes
• Financial records are kept for the periods required by tax and accounting law
• Marketing information is kept while relevant or until you object or unsubscribe, subject to keeping a suppression record
• Complaint records are kept for as long as reasonably necessary to document and resolve the complaint
• Website and analytics information is kept according to its purpose and the relevant technology’s settings

Our website may use cookies and similar technologies to operate correctly, maintain security, understand website use and, where applicable, measure marketing activity. Some technologies are necessary for the website to work and do not require consent. Certain limited analytics may be used under the statutory exception for aggregate statistical information, with clear information and a simple way to object. Advertising, remarketing, profiling and other non-exempt tracking are only used where consent has been obtained.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. Access is limited to people and organisations that reasonably need it for legitimate business purposes. No internet-based service can be guaranteed completely secure, but we take proportionate steps to protect the information entrusted to us.

Depending on the circumstances, you may have the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information
• Ask us to restrict how we use your information
• Object to certain uses of your information, including direct marketing
• Receive certain information in a portable format
• Withdraw consent where we rely on consent
• Raise a complaint about how we use your personal information

If you are concerned about how we have collected, used, stored or shared your personal information, you can make a data-protection complaint directly to us at dean@simplermarketing.co.uk. Please explain what you believe has happened and include any information that will help us investigate.

We will acknowledge a complaint within 30 days of receiving it, investigate it, keep you informed where necessary and tell you the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator responsible for data protection.

Our website may contain links to websites operated by other organisations. We are not responsible for the privacy practices of third-party websites. If you follow a link to another website, you should review that organisation’s privacy information.

We keep this Privacy & Cookies Notice under review and may update it where our services, technology or legal obligations change. The latest version will be published on this website and the date at the top of the notice shows when it was last updated.