You’ve built a great business. Customers value what you do and the team works hard, but winning new work is hit and miss. And there’s nothing more frustrating than seeing a business you know isn’t as good, win work that should be yours.
You wear multiple hats. Operations, sales, finances, people issues and customer problems can all land on your desk in the same day!
You're trapped on the feast and famine hamster wheel!
The diary fills up, the pressure eases and all your attention shifts to delivery.
When you’re busy, winning new work feels like tomorrow’s problem. Then the diary starts to empty and suddenly it becomes today’s emergency.
With nothing new lined up, cash gets tighter and the pressure starts building again.
You turn your attention back to winning new work, only for the same cycle to repeat once you get busy.
I get it. It's perfectly normal to think that way. But I’ve got the solution for you.
The businesses that win aren’t always the ones with the biggest budgets. They’re the ones that make it easiest for customers to understand what they do, why it matters and why they should choose them.
They know exactly who they want to attract, what those customers are trying to achieve, what problems they need to solve and what matters when they choose a provider.
They stay visible and easy to find, so when those customers start looking for help, they’re already in the conversation.
Most businesses talk about themselves — their history, their credentials, their services. Your customers don't care about any of that. Work out what's keeping them awake at night, and tell them how you solve it. And say it as clearly as you can. Simple beats complicated every time.
A clear message is no use if it’s aimed at the wrong people or talks about things they don’t care about. Know exactly who you want to attract, what they’re trying to solve, why it matters to them and what they care about when choosing a provider. Then make your message about that.
Even the best message won’t generate business if the right people never see it. Your customers need to find you in the places they already look for answers and suppliers — on Google, through AI search, on LinkedIn, in their inbox and wherever else they research businesses like yours.
Knowing what to do is one thing. Finding the time to do it properly while you’re busy running the business is another. Either way, it starts the same place — then it’s your call.
Through a short series of focused workshops, we get the information we need from you and your team. We then do the research and strategic thinking, before coming back with your Brand Positioning & Messaging Playbook — a clear, practical guide to what you should say, who you should say it to and why customers should choose you.
Then, two ways forward
Got the time and the in-house skills? Use your Playbook to shape your own website and content, in your own time. The thinking is yours — no lock-in, no pressure.
No time or appetite to execute it yourself? We take the Playbook and rework your website — putting right the technical SEO foundations and the customer journey — then keep creating and optimising content so the right people find you and choose you through Google and AI search.
Doing nothing feels safe. It isn't. When your marketing is patchy — or barely happening at all — you're literally giving work to your competitors!
They're looking right now. If you're not ranking for the things they search for, or if they can't understand what you do, they'll choose someone else.
A genuinely good business, quietly overlooked, while louder and clearer competitors win the work you should be winning.
Same plateau, same frustration, same 'we really must sort the marketing' conversation — twelve months later.
Get your message clear and your website working, and the customers that are going elsewhere will start choosing you.
Don’t take our word for it — here’s what happened when the marketing got sorted.
“In the past three months alone, our website has generated more leads than we had in the previous fifteen years combined.”
Craig DonaldsonOwner, Link Distribution“It’s surprisingly easy to lose clarity on your own positioning when you’re busy helping clients with theirs. Dean helped me cut through the noise and define a proposition and message that finally says exactly what 1671 is about.”
Dominic GearyFounder, 1671“Dean has helped us get clear on who our ideal customers are, what we should be saying to them, and how to say it.”
Graham MooreFounder, Katchr“We now look like the business we actually are and we’ve won clients since that simply wouldn’t have talked to us before. ”
Dan TealFounder, LUMY“It all makes sense now. Dean gave us exactly the strategic direction we needed, and I’m sure we’ll work with him again.”
Ryan MayFounder, Apply Minds“Dean has a natural and engaging manner with clients, who find him reliable and easy to trust. The quality of his work is exceptional.”
Andrew MalandaineManaging Director, IMSI built Simpler Marketing for business owners who know they should be generating more leads, but are frustrated by competitors who seem to be getting there first.
I have spent the past thirty years launching, growing and marketing businesses. That experience has taught me what makes people take notice, what helps a business stand out.
Chris has spent his career leading web, digital and e-commerce projects. He knows how to plan and deliver websites and digital campaigns that get noticed, run smoothly and produce real commercial results.
We bring together a trusted team of specialists, depending on each project's requirements, to ensure we deliver what your business needs to compete more effectively and win more of the right customers.
Stop wondering where the next lead is coming from.
Picture running your business from a position of strength — where the next opportunity is already on its way and growth is something you plan, not hope for.
A steady flow of the right enquiries coming in — so you're always building on strength, never starting from scratch.
Enough of the right opportunities to choose the work you actually want — and comfortably turn down the work you don't.
The confidence to plan ahead, invest in your team and grow the business on your own terms.
No big commitment to begin — just a short conversation, an honest look at where you are now, and a clear view of what to tackle first.
A 15-minute, no-pressure conversation about where you are now, where you want to get to, and the biggest challenges in your way.
I send you a short discovery document to fill in, then review it and come back with an honest view of where we can help most — whether that's your messaging, your website, your SEO or how it's all performing.
We take it from there, so you can get back to running your business with the confidence and peace of mind that your marketing is finally in good hands and the leads will start flowing.
Established B2B businesses with a proven offer, commercial ambition and enough budget to act. The work is particularly well suited to technology, SaaS, legal, professional services and specialist business services.
Tell me a little about your business and where you want to get to. I'll come back to you personally, usually within one working day. No hard sell, just an honest conversation about whether I can help.
A practical, step-by-step guide to help you communicate more clearly, attract the right prospects and convert more of them into customers.
Free download. No spam — we’ll only send you the guide.
