Making life easier for Yorkshire business owners who struggle with marketing
For most business owners, marketing is hard, time‑consuming and expensive. You’re not on your own. Most owners struggle with marketing, especially when they’re already flat out running the business. I get it. And I’ve got the solution for you.
As a business owner, you've got enough on your plate
You wear multiple hats. You handle operations, sales, finances, HR issues, and customer problems, often in the same day. Marketing is something you know matters, but it never makes it to the top of the list. And every time you try to focus on it, something more urgent pulls you away.
Sound familiar?
Well, here's what no-one tells you about marketing.
You don't have a marketing problem, you have a messaging problem
The businesses that win aren't the ones with the biggest budgets. They're the ones with the clearest message. They know exactly who they help, what problem they solve, and why it matters. And they say it the same way, everywhere, every time.
So, if you want to win more customers, you need to do these 3 things
Get your message clear
Most businesses talk about themselves — their history, their credentials, their services. Your customers don't care about any of that. Work out what's keeping them awake at night, and tell them how you solve it. And say it as clearly as you can. No fancy words. No jargon. Simple beats complicated every time.
Be relevant
Clear messaging helps your search engine and AI rankings. If you're not on page one of Google, or if you're not cited by ChatGPT, you'll never get in to the conversation. Search engines and AI tools reward sites that speak clearly and specifically about real problems, in the language the people searching actually use.
Look the part
Getting your message right helps people and search engines understand how you help them. But your website, your LinkedIn, your socials all say something about your business before you get a chance to. You've built a great business, so make sure it looks that way. Nothing kills your credibility faster than a crappy website.
I help Yorkshire businesses win new customers
I'm Dean, a proud Yorkshireman. I know what it’s like to worry about where the next customer is coming from because I’ve sat where you’re sitting. That’s why I built Simpler Marketing. To help great businesses win new customers. Not clicks. Not impressions. Not followers. Customers!
0+
years in sales, marketing and running businesses.
I only take one client per sector across Yorkshire. So the strategy I build for your business gives you a genuine competitive advantage.
Want to chat about how I can help you?
I believe that Yorkshire businesses are world-class and deserve to be seen that way. If you'd like to talk about how I can help you and your business, hit the button.
Not ready to talk? Read this first.
"No Sh*t, Sherlock" is the book I wrote for business owners who know their marketing isn’t working but don’t know where to start. It’s short, it’s blunt, and it covers the simple things most businesses get wrong before they spend a single pound on marketing.
If you’re not ready for a conversation yet, this is a good place to start. Everything in this book, you can do yourself. Some of you will. Some of you will need help.
Putting Yorkshire businesses back on the map!
Some of the best businesses in the world are right here in Yorkshire. Always have been. I'd love to help your business become a world beater too.
"We recently worked with Dean at Simpler Marketing on the creation of our new website, and the results have been exceptional. In the past three months alone, our website has generated more leads than we had in the previous fifteen years combined!"
Craig Donaldson
Owner, Link Distribution
"I've known Dean for over 25 years. He's extremely driven, commercially focused, and above all a pleasure to deal with."
Dominic Geary
Founder, 1671
"Dean is professional, highly focused with a keen eye for detail. Approachable, knowledgeable, and willing to take ownership. I'd have no hesitation recommending him."
Dan Mitchell
Client & Strategy Solutions for Law Firms
"Our website and LinkedIn made us look like a two-man band. Bigger clients would check us out and just not get back to us. Dean sorted that. We now look like the business we actually are and we've won clients since that simply wouldn't have talked to us before."
Dan Teale
Owner, LUMY
"Dean has a natural and engaging manner with clients, who find him reliable and easy to trust. The quality of his work is exceptional."
Andrew Malandaine
Managing Director, IMS
"Dean doesn't just advise — he gets stuck in. He's helped us get clear on who our ideal customers are, what we should be saying to them, and how to say it. That kind of strategic clarity is hard to find. It's changing how we talk about the business."
Graham Moore
Founder, Katchr
Here's how I can help your business
It depends on what you need. Everyone starts at Stage 1, because that's what most miss. Not everyone needs to go further — but most do.
1. Messaging Workshop
Most businesses struggle to explain what they do in a way that actually lands with the people they want to reach. In a focused half-day workshop, we fix that. You leave with a clear understanding of who your ideal customers are, the problems they are trying to solve, and what they need to hear to trust you. Just as importantly, you leave with the exact language to communicate that clearly and consistently, so you are not relying on guesswork or opinion.
3. Search Visibility
Today, your customers are researching everywhere: Google, ChatGPT, Claude, YouTube, LinkedIn, industry forums and social platforms. That means your content needs to do more than chase rankings. It needs to build authority, answer real buyer questions, and make your business part of the conversation when people are actively comparing options, looking for advice, and showing buying intent. We create content and SEO strategies designed for this wider search landscape, helping you become visible, trusted and relevant wherever your customers are looking.
2. Content Engine
Writing content consistently, and making sure it actually speaks to your audience, is one of the hardest parts of marketing. Most businesses either run out of ideas or end up producing content that sounds generic and does not connect. The Content Engine solves that by using everything you have already defined about your audience, their problems, and how you solve them. It turns that into content that reflects what your customers are actively searching for and what they need to see to move forward, whether that's website pages, landing pages, sales emails, or LinkedIn posts.
4. Website Design
You have a matter of seconds to make the right impression, and if your site feels dated, unclear, or difficult to use, potential customers are gone. We build websites that present your business properly from the moment someone arrives, combining clear, relevant messaging with a clean, professional design that reflects the standard you work to. All sites are built to modern standards so they can be understood by search engines and AI, giving you the best chance of being found by the right people. The result is a website that not only looks credible, but also performs, helping you attract attention and turn it into real enquiries.
Let’s have a chat.
No pitch, no obligation. Just an honest conversation about your business and whether I can help. If I'm not the right fit, I’ll say so.
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© 2026 Simpler Marketing. Simpler Marketing is a trading name of The Core Agency Ltd.,10659167 registered in England and Wales.