You’ve got enough to do running the business without worrying where the next customer is coming from. Your website should be helping — but too often, it isn’t.
Sound familiar? Right now, your website could be…
You watch businesses you know you’re better than sit above you in Google — taking the clicks, and the customers, that should be yours.
The people already searching for exactly what you do never find you, because you’re nowhere near the top of the results.
Visitors land, don’t quickly see why you’re the right choice, and drift off to a competitor instead.
When the phone goes quiet, cash flow tightens, the bills don’t stop, and you end up discounting, chasing the wrong work, or staring at a pipeline that’s running on empty.
Without new business coming in consistently, cash gets tight, you can’t invest in growth, good people leave — and slowly, the business contracts around you.
But your business keeps changing. So do your customers and your competitors. A website that worked when it launched won’t keep working forever.
A hard-working website should be doing four things for your business:
Get these fundamentals right and your website has a much better chance of attracting the right customers, making your value clear and turning more of that attention into enquiries.
Most businesses talk about themselves — their history, their credentials, their services. Your customers don't care about any of that. Work out what's keeping them awake at night, and tell them how you solve it. And say it as clearly as you can. Simple beats complicated every time.
A clear message is no use if it’s aimed at the wrong people or talks about things they don’t care about. Know exactly who you want to attract, what they’re trying to solve, why it matters to them and what they care about when choosing a provider. Then make your message about that.
Work out what your customers are searching for, then make sure your website has strong, useful pages that answer those searches. Optimise the pages that matter, keep adding relevant content and proof, and improve your SEO over time so you build stronger rankings and become easier to find than your competitors.
This isn’t an automated SEO score or a generic website checklist. It’s a hands-on review of how your site is really performing — and where it's costing you business.
What your review covers:
What you’ll get back
A personalised report written by a real person — not an automated score. It’s yours to keep and act on however you like, with no sales pitch and no obligation. Back to you within 5 working days.
Your report will show you where your website is underperforming, what needs to change and what to tackle first.
You can use it to make the improvements yourself and start getting more from your website.
Need some help putting it all into action?Here’s how we do itEvery strong website is built on a clear message. So whichever way you go, it starts in the same place — getting that right — then it’s your call on who takes it from there.
Everything else is built on this. Through a short series of focused workshops, we get the information we need from you and your team, then do the research and strategic thinking — and come back with your Brand Positioning & Messaging Playbook: a clear, practical guide to what you should say, who you should say it to and why customers should choose you.
Then, two ways forward
Got the time and the in-house skills? Use your Playbook to shape your own website and content, in your own time. The thinking is yours — no lock-in, no pressure.
No time or appetite to execute it yourself? We take the Playbook and rework your website — putting right the technical SEO foundations and the customer journey — then keep creating and optimising content so the right people find you and choose you through Google and AI search.
Doing nothing feels safe. It isn't. When your website isn't pulling its weight you're literally giving work to your competitors!
They're looking right now. If you're not ranking for the things they search for, or if they can't understand what you do, they'll choose someone else.
A genuinely good business, quietly overlooked, while louder and clearer competitors win the work you should be winning.
Same plateau, same frustration, same 'we really must sort the marketing' conversation — twelve months later.
Get your message clear and your website working, and the customers that are going elsewhere will start choosing you.
Don’t take our word for it — here’s what happened when the marketing got sorted.
“In the past three months alone, our website has generated more leads than we had in the previous fifteen years combined.”
Craig DonaldsonOwner, Link Distribution“It’s surprisingly easy to lose clarity on your own positioning when you’re busy helping clients with theirs. Dean helped me cut through the noise and define a proposition and message that finally says exactly what 1671 is about.”
Dominic GearyFounder, 1671“Dean has helped us get clear on who our ideal customers are, what we should be saying to them, and how to say it.”
Graham MooreFounder, Katchr“We now look like the business we actually are and we’ve won clients since that simply wouldn’t have talked to us before. ”
Dan TealFounder, LUMY“It all makes sense now. Dean gave us exactly the strategic direction we needed, and I’m sure we’ll work with him again.”
Ryan MayFounder, Apply Minds“Dean has a natural and engaging manner with clients, who find him reliable and easy to trust. The quality of his work is exceptional.”
Andrew MalandaineManaging Director, IMSI built Simpler Marketing for business owners who know they should be generating more leads, but are frustrated by competitors who seem to be getting there first.
I have spent the past thirty years launching, growing and marketing businesses. That experience has taught me what makes people take notice, what helps a business stand out.
Chris has spent his career leading web, digital and e-commerce projects. He knows how to plan and deliver websites and digital campaigns that get noticed, run smoothly and produce real commercial results.
We bring together a trusted team of specialists, depending on each project's requirements, to ensure we deliver what your business needs to compete more effectively and win more of the right customers.
Stop wondering where the next lead is coming from.
Picture running your business from a position of strength — where the next opportunity is already on its way and growth is something you plan, not hope for.
A steady flow of the right enquiries coming in — so you're always building on strength, never starting from scratch.
Enough of the right opportunities to choose the work you actually want — and comfortably turn down the work you don't.
The confidence to plan ahead, invest in your team and grow the business on your own terms.
No big commitment to begin — just a short conversation, an honest look at where you are now, and a clear view of what to tackle first.
A 15-minute, no-pressure conversation about where you are now, where you want to get to, and the biggest challenges in your way.
I send you a short discovery document to fill in, then review it and come back with an honest view of where we can help most — whether that's your messaging, your website, your SEO or how it's all performing.
We take it from there, so you can get back to running your business with the confidence and peace of mind that your marketing is finally in good hands and the leads will start flowing.
Established B2B businesses with a proven offer, commercial ambition and enough budget to act. The work is particularly well suited to technology, SaaS, legal, professional services and specialist business services.
Tell me a little about your business and where you want to get to. I'll come back to you personally, usually within one working day. No hard sell, just an honest conversation about whether I can help.
If you’re not ready to get in touch yet, that’s completely fine. Take our free guide below and put the first improvements in place yourself, in your own time.
A practical, step-by-step guide to help you communicate more clearly, attract the right prospects and convert more of them into customers.
Free download. No spam — we’ll only send you the guide.
