You’ve built a great business. Customers value what you do and the team works hard, but winning new work is hit and miss. And there’s nothing more frustrating than seeing a business you know isn’t as good, win work that should be yours.
You wear multiple hats. Operations, sales, finances, people issues and customer problems can all land on your desk in the same day!
You're trapped on the feast and famine hamster wheel!
The diary fills up, the pressure eases and all your attention shifts to delivery.
When you’re busy, winning new work feels like tomorrow’s problem. Then the diary starts to empty and suddenly it becomes today’s emergency.
With nothing new lined up, cash gets tighter and the pressure starts building again.
You turn your attention back to winning new work, only for the same cycle to repeat once you get busy.
I get it. It's perfectly normal to think that way. But I’ve got the solution for you.
The businesses that win aren't the ones with the biggest budgets. They're the ones with the clearest message.
They know exactly who they help, what problems they solve, and why it matters.
And they say it as clearly and simply as possible, so when someone's searching, they're the obvious first choice.
Most businesses talk about themselves — their history, their credentials, their services. Your customers don't care about any of that. Work out what's keeping them awake at night, and tell them how you solve it. And say it as clearly as you can. No fancy words. No jargon. Simple beats complicated every time.
Clear messaging helps your search engine and AI rankings. If you're not on page one of Google, or if you're not cited by ChatGPT, you'll never get in to the conversation. Search engines and AI tools reward sites that speak clearly and specifically about real problems, in the language the people searching actually use.
Getting your message right helps people and search engines understand how you help them. But your website, your LinkedIn, your socials all say something about your business before you get a chance to. You've built a great business, so make sure it looks that way. Nothing kills your credibility faster than a crappy website.
Knowing what to do is one thing. Finding the time to do it properly, while you're busy running the business, is another. So however much you want to take on yourself, there's a way I can help — from a quick steer in the right direction to taking the whole thing off your plate.
We get clear on who you want to attract, the problems they're trying to solve, and what they care about when choosing a provider. We look at the market and competitor positioning, then find where your business can stand apart and how to communicate that clearly. You leave with a direction document — the foundation everything else is built on.
We take the insights from Step 1 and apply them to your website — so it not only looks the part, but says the right things to the right people. We plan the structure and flow, write the content around the problems your customers are solving, and build it as one connected project — messaging, layout, calls to action, enquiry flow and SEO all managed together.
A great website only works if people find it. Every month we create content in the language your customers actually search, so you perform better on Google and get cited by AI tools like ChatGPT — the more consistently you speak to real problems, the more the right prospects find you.
Doing nothing feels safe. It isn't. When your marketing is patchy — or barely happening at all — you're literally giving work to your competitors!
They're looking right now. If you're not ranking for the things they search for, or if they can't understand what you do, they'll choose someone else.
A genuinely good business, quietly overlooked, while louder and clearer competitors win the work you should be winning.
Same plateau, same frustration, same 'we really must sort the marketing' conversation — twelve months later.
Get your message clear and your website working, and the customers that are going elsewhere will start choosing you.
Don’t take our word for it — here’s what happened when the marketing got sorted.
“In the past three months alone, our website has generated more leads than we had in the previous fifteen years combined.”
Craig DonaldsonOwner, Link Distribution“We now look like the business we actually are and we’ve won clients since that simply wouldn’t have talked to us before.”
Dan Teale, Owner, LUMY“Dean has helped us get clear on who our ideal customers are, what we should be saying to them, and how to say it.”
Graham Moore, Founder, Katchr“I’ve known Dean for over 25 years. He’s extremely driven, commercially focused, and above all a pleasure to deal with.”
Dominic GearyFounder, 1671“Dean is professional, highly focused with a keen eye for detail. Approachable, knowledgeable, and willing to take ownership. I’d have no hesitation recommending him.”
Dan MitchellClient & Strategy Solutions for Law Firms“Dean has a natural and engaging manner with clients, who find him reliable and easy to trust. The quality of his work is exceptional.”
Andrew MalandaineManaging Director, IMSI built Simpler Marketing for business owners who know they should be generating more leads, but are frustrated by competitors who seem to be getting there first.
I have spent the past thirty years launching, growing and marketing businesses. That experience has taught me what makes people take notice, what helps a business stand out.
Chris has spent his career leading web, digital and e-commerce projects. He knows how to plan and deliver websites and digital campaigns that get noticed, run smoothly and produce real commercial results.
We bring together a trusted team of specialists, depending on each project's requirements, to ensure we deliver what your business needs to compete more effectively and win more of the right customers.
Stop wondering where the next lead is coming from.
You are no longer relying on referrals, chance enquiries or last-minute bursts of activity.
You know your business is being promoted consistently and generating opportunities.
A healthier pipeline gives you the stability to plan ahead, build the team and grow the business.
No big commitment to begin — just a conversation, a clear plan, and a sensible first step you feel good about.
A short, no-pressure conversation about where you are now and where you want to get to.
Usually with the messaging — so you get a clear plan, a firm direction, and a decision you feel good about.
We build the website and keep the marketing moving, so the right customers start finding and choosing you.
Established B2B businesses with a proven offer, commercial ambition and enough budget to act. The work is particularly well suited to technology, SaaS, legal, professional services and specialist business services.
Download a practical 10-minute message check for established B2B businesses. It helps you see why suitable prospects may leave without enquiring and what needs attention first.
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A short initial conversation will establish what is getting in the way, whether we are a suitable fit and where the work should begin.
