Why is my marketing not working?

Most business owners don't have a marketing problem, they have a messaging problem. If people don't immediately understand what you do and why it matters to them, no amount of marketing spend will fix it.

What does Simpler Marketing do?

Simpler Marketing helps Yorkshire business owners win more customers by fixing their messaging, building a content engine, improving search visibility, and designing websites that convert.

How do I get started with Simpler Marketing?

Book a free 15 minute call to talk about your business and how Simpler Marketing can help.

Making life easier for Yorkshire business owners who struggle with marketing

For most business owners, marketing is hard, time‑consuming and expensive. You’re not on your own. Most owners struggle with marketing, especially when they’re already flat out running the business. I get it. And I’ve got the solution for you.

As a business owner, you've got enough on your plate

You wear multiple hats. You handle operations, sales, finances, HR issues, and customer problems, often in the same day. Marketing is something you know matters, but it never makes it to the top of the list. And every time you try to focus on it, something more urgent pulls you away.

Sound familiar?

Well, here's what no-one tells you about marketing.

You don't have a marketing problem, you have a messaging problem

The businesses that win aren't the ones with the biggest budgets. They're the ones with the clearest message. They know exactly who they help, what problem they solve, and why it matters. And they say it the same way, everywhere, every time.

So, if you want to win more customers, you need to do these 3 things.

1. Be clear

Most businesses talk about themselves — their history, their credentials, their services. Your customers don't care about any of that. Work out what's keeping them awake at night, and tell them how you solve it. And say it as clearly as you can. No fancy words. No jargon. Simple beats complicated every time.

2. Be relevant

Clear messaging helps your search engine and AI rankings. If you're not on page one of Google, or if you're not cited by ChatGPT, you'll never get in to the conversation. Search engines and AI tools reward sites that speak clearly and specifically about real problems, in the language the people searching actually use.

3. Look the part

Getting your message right helps people and search engines understand how you help them. But your website, your LinkedIn, your socials all say something about your business before you get a chance to. You've built a great business, so make sure it looks that way. Nothing kills your credibility faster than a crappy website.

I help Yorkshire business owners win new customers

I'm Dean, a proud Yorkshireman. I built Simpler Marketing to help great businesses win new customers. Not clicks. Not impressions. Not followers. Customers!

0+

years in sales, marketing and running businesses.

I only take one client per sector across Yorkshire. So the strategy I build for your business gives you a genuine competitive advantage.

The simpler way to win more customers

Most business owners don’t have the time or budget to manage marketing properly, let alone hire a full team. So instead, I bring everything together into a simple and affordable monthly programme. I help you get your message clear, and make it easier for the right people to find and contact you. It’s a simpler way to keep your marketing moving and turn it into a steady source of leads.

STEP 1

Clarify your message

This is where we sit down together and make sense of what you do, who you want to attract, and what they need to hear before they’ll get in touch.

STEP 2

Build your content engine

I create content built around the questions and problems your target customers have, so they'll stop and read it because it's about them.

STEP 3

Look like you mean business

I build you a new website that looks professional, says the right things, and makes it easy for the right people to get in touch.

STEP 4

Be found by the right people

I make sure potential customers find you when they search online, and we keep improving things so your visibility keeps growing.

All this from just £750 per month

I believe that Yorkshire businesses are world-class and deserve to be seen that way. If you need help with your marketing and want to chat about how I can help, hit the button below.

Not ready to talk? Read this first.

"No Sh*t, Sherlock" is the book I wrote for business owners who know their marketing isn’t working but don’t know where to start. It’s short, it’s blunt, and it covers the simple things most businesses get wrong before they spend a single pound on marketing. If you’re not ready for a conversation yet, this is a good place to start. Everything in this book, you can do yourself. Some of you will. Some of you will need help.

Putting Yorkshire businesses back on the map!

Some of the best businesses in the world are right here in Yorkshire. Always have been. I'd love to help your business become a world beater too.

"We recently worked with Dean at Simpler Marketing on the creation of our new website, and the results have been exceptional. In the past three months alone, our website has generated more leads than we had in the previous fifteen years combined!"

Craig Donaldson

Owner, Link Distribution

"I've known Dean for over 25 years. He's extremely driven, commercially focused, and above all a pleasure to deal with."

Dominic Geary

Founder, 1671

"Dean is professional, highly focused with a keen eye for detail. Approachable, knowledgeable, and willing to take ownership. I'd have no hesitation recommending him."

Dan Mitchell

Client & Strategy Solutions for Law Firms

"Our website and LinkedIn made us look like a two-man band. Bigger clients would check us out and just not get back to us. Dean sorted that. We now look like the business we actually are and we've won clients since that simply wouldn't have talked to us before."