Don't be the best kept secret in Yorkshire!
Some of the best businesses in the world are right here in Yorkshire. Always have been.
And half the Yorkshire Rich List is self-made — coal miners, market stall traders, people who started with nothing and built empires.
As a Yorkshire business owner, you're definitely cut from the same cloth.
But like most, you've grown on reputation and referrals. Things are ticking along, but somewhere in the back of your mind, you're wondering where the next client is coming from.
Even on a good day, when the pipeline looks fine and the invoices are going out, there's still that nagging voice telling you it could all disappear tomorrow.
Sound familiar?
It's not your fault. You wear multiple hats. You handle operations, sales, finances, HR issues, and customer problems, often in the same day. Marketing is something you know matters, but it never makes it to the top of the list. And every time you try to focus on it, something more urgent pulls you away.
How to win new customers.
The businesses that win aren't doing anything complicated. They're doing these four simple things.
Four things. That's it!
Say the right thing
Most businesses talk about themselves — their history, their credentials, their services. Your customers don't care about any of that. Work out what's keeping them awake at night, and tell them how you solve it. And say it as clearly as you can. No fancy words. No jargon. That's what gets you noticed.
Look like you mean business
People Google you before they agree to meet you. If what they find looks amateur, you've lost them before you've said a word. Your website, your LinkedIn, your proposals — they all say something about your business before you do. You've built something great. Make sure it looks that way.
Be seen in the right places
Most businesses do a burst of marketing, and stop. Then they wonder why the phone goes quiet and leads dry up. Your ideal customers need to see you regularly. That means consistent marketing activity running every month, whether you're busy or not.
Pick up the bloody phone!
Marketing gets you in front of the right people. But someone still has to pick up the phone. Most businesses either don't do it, or do it too late. Some prospects won't have seen your marketing. Some will. Some are ready to buy NOW. You won't know which until you pick up the phone.
I help Yorkshire businesses grow by winning new customers.
I'm Dean, a proud Yorkshireman who's spent 30+ years in sales, marketing, and building businesses. I know what it’s like to worry about where the next customer is coming from because I’ve sat where you’re sitting. That’s why I built Simpler Marketing. To help great businesses win new customers.
Not clicks. Not impressions. Not followers. Customers!
I only take one client per sector across Yorkshire. That means if I'm working with you, I'm not working with your competitors. The strategy I build for your business stays yours - and gives you a genuine competitive advantage.
I believe that Yorkshire businesses are world-class and deserve to be seen that way. If you'd like to talk about how I can help you and your business, hit the button.
Link Distribution
"We've been in clearance distribution for 20 years but our online presence made us look like we'd been around for five minutes. Dean fixed that. Now when a supplier checks us out, what they see matches the business we actually run. It's made a real difference to how the bigger brands treat us."
Craig Donaldson, Owner, LINK DISTRIBUTION - based in YORKSHIRE!
Katchr
"Dean doesn't just advise — he gets stuck in. He's helped us get clear on who our ideal customers are, what we should be saying to them, and how to say it. That kind of strategic clarity is hard to find. It's changing how we talk about the business."
Graham Moore, Founder, KATCHR - based in YORKSHIRE!
LUMY
"Our website and LinkedIn made us look like a two-man band. Bigger clients would check us out and just not get back to us. Dean sorted that. We now look like the business we actually are and we've won clients since that simply wouldn't have talked to us before."
Dan Teale, Managing Director, LUMY PROPERTY SERVICES - based in YORKSHIRE!
Not ready to talk? Read this first.
"No Sh*t, Sherlock" is the book I wrote for business owners who know their marketing isn’t working but don’t know where to start. It’s short, it’s blunt, and it covers the simple things most businesses get wrong before they spend a single pound on marketing.
If you’re not ready for a conversation yet, this is a good place to start. Everything in this book, you can do yourself. Some of you will. Some of you will need help.
How to work with me
It depends on what you need. Everyone starts at Stage 1, because that's what most miss. Not everyone needs to go further — but most do.
Sort your message out
Most businesses can't explain what they do in a way that means anything to their ideal customers. In half a day workshop, we fix that. By the time we're done, you know who your ideal customers are, what they need to hear, and exactly how to say it so they choose you ahead of your competition.
£1,750
Businesses that get this right win 38% more of the deals they pitch for and charge a 20% price premium. Not because they're better. Because they're clearer.
Build the right foundations
Once you know what to say, and who to, this is where we research your market, find the gaps your competitors have left open, and build a strategy around beating them. You get a playbook written in plain English, ready to act on. Not a 90-page report that sits in a drawer. A plan you can actually use.
£5,500
Small businesses with a marketing plan are 6.7 times more likely to succeed than those without one. Right now, 87% of businesses operating without a plan are failing at marketing.
Fire up your lead engine
We build and run your lead engine, setting up your CRM, activating outbound prospecting, and running consistent campaigns on the channels that work best. Everything's connected and automated so warm leads flow into your pipe and your sales team aren't chasing cold air.
£4,500 p/m
Businesses that market consistently generate up to 33% more revenue than those that don't. Every month you're not in the market consistently, that gap is growing.
No lock in contract. No hidden fees. Just a reliable pipeline of high quality leads and marketing that finally feels under control
The cost of doing nothing
Right now, most of your new business comes from referrals and word of mouth. Some months are good. Some aren't. You can't predict it and you can't control it. That's what a business without a marketing system looks like. And it stays that way until you change it.
73% of small businesses aren't sure their marketing is working. Only 18% feel confident it's making a difference.
Only 28% of businesses generate enough leads to hit their growth targets and the majority are running “random acts of marketing”.
95% of buyers have already decided who's on their shortlist before they pick up the phone. If you're not consistently visible, you're losing.
"Every month without a system is another month of watching competitors who market themselves consistently pull further ahead. Another month of feast or famine."
Dominic Geary
Founder, 1671
"I've known Dean for over 25 years. He's extremely driven, commercially focused, and above all a pleasure to deal with."
Dan Mitchell
Client & Strategy Solutions for Law Firms
"Dean is professional, highly focused with a keen eye for detail. Approachable, knowledgeable, and willing to take ownership. I'd have no hesitation recommending him."
Andrew Mallandaine
UK Head of Sales, Broadlab
"Dean has a natural and engaging manner with clients, who find him reliable and easy to trust. The quality of his work is exceptional."
